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The Company was originally founded as an export trading company. The owner’s previous professional career had included several international assignments and during that time he became aware of the large demand for American products overseas. With the emergence of the Internet in the late 90’s, he saw the opportunity to transition his company from a bulk exporter to an Internet retailer shipping individual orders directly to customers. He undertook the task of developing a sophisticated website and began selling products in 1999. Currently, the Company sells to over 80 countries, including the U.S., and offers over 1,000 consumer products, primarily nutritional, weight loss, and diet supplements, health and vitamins, and male and female enhancement products.
All products are shipped to individual customers under the parameters of each country’s Personal Import Law. Although the Company has a flagship website, it maintains over 100 URL’s and is capable of marketing to specific customers in certain countries by customizing its product offerings. One key element is that the Company’s main website has been translated into 15 foreign languages (Spanish, French, Italian, Japanese, etc). Marketing partners located primarily overseas answer questions from the customers in their native language and receive a sales commission on products sold through their domain-name specific sites. The Company has approximately 30 active marketing partners.
The Company operates in a lifestyle mode with the owner working part-time out of his home. By his own admission, there a lot of things he could be doing to take advantage of additional growth opportunities, including the recruitment of additional marketing partners. As a result, there is a significant opportunity for future growth. The owner and founder wants to sell 100% of the Company and retire. He is willing to stay during a transition period.
Even in a lifestyle mode, the Company has grown significantly over the last several years. This is in part due to the growth of Internet retailing as well as the Company’s business model that combines the demand for American products overseas with the ease of ordering products from partner sites that have been translated into local languages.
12/31/08 Revenue $3.64MM, Owner Benefit $950K
For Further Information Contact:
Burton Bartzoff
Lexbridge International Mergers & Acquisitions Group, LLC
40 Mall Road, Suite 206, Burlington, MA 01803
Tel: 781-221-8421
Fax: 781-221-3533
INQUIRE FURTHER
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